Using Architectural Signage in Office Branding

The office environment can say a lot about an organisation. With 71% of British workers still leaving home to get to work, as of March 2023, the office still plays an important part in our working lives. Architectural signage combines design and strategy together to improve the office environment for those working and visiting there. 

What is architectural office signage?

Architectural office signage refers to tailor-made signage that has been specifically designed and produced with the company brand in mind. The signs can incorporate information and directions about the building and facilities, whilst complementing, and even becoming part of, the décor. 

Introducing a cohesive wayfinding strategy with artfully designed signs can make a positive difference to communications, productivity and morale. 

Why do offices need architectural signage?  

Office buildings can be large and complex places with different facilities and rooms, but similar layouts across many floors. A wayfinding strategy improves navigation for employees and visitors. 

Depending on when the space was built, there can be little to no personality or decoration to create a nice atmosphere to work in. 

Architectural signage adds both form and function by allowing organisations to highlight their unique branding and easily direct employees and visitors through their space. 

Improving office wayfinding with architectural signage

Office wayfinding signage helps visitors and employees find their way to meetings and events quickly and efficiently. Eliminating the stress of getting lost is one way to improve productivity.

xsign’s patented modular designed signage schemes enables facilities teams to update and change the signs about who is in what room and what event is happening where, without compromising on the durability or finish of premium materials. Quick changeovers can be reflected accurately with xsign’s innovative fixing systems. 

Wayfinding can be improved with standards that set the size and types of fonts, colours and symbols or pictograms. Making all signs uniform makes them easier to see and use. 

There is an added benefit of making a site more accessible. By using architectural signage that has been designed with accessibility in mind, wayfinding can be made easier for people with visual, aural, and cognitive impairments to navigate. 

How to communicate brand values through office signage

Promoting the company brand inside office buildings may seem counterproductive, especially if clients or customers rarely visit. Office branding is not just about impressing visitors, however. 

Apart from wowing the people who do visit occasionally, employees do benefit from branded surroundings. A company brand reflects their values and mission. It communicates those values loud and clear and employees can find a sense of community and belonging from that. 

Can office signage be versatile?

Signage is incredibly versatile and can be incorporated throughout a building, including through creative use of floor and wall space. Signs can be used to educate, inspire and include employees, making a difference to wellbeing and engagement. Employees that feel inspired by their environment can lead to increased productivity and lower staff turnover. 

Using architectural signage in office branding can be beneficial for both visitors and employees. From improving efficiencies to boosting creativity, including the latest innovations and designs as part of office branding is an investment not to be missed. Find out more through the Office Signs feature section on our website.