Is traditional signage still important for hotels?
It doesn’t matter how incredible hotel interior design is, without a clean, welcoming exterior, guests won’t get a good impression when they walk through the door. In this industry, first impressions count, and the best way to stand out is with professional, welcoming hotel signage.
It’s crucial to create a welcoming establishment that communicates your brand and makes guests feel confident they’ll have a great stay.
Whether you have a hotel that needs a brand refresh or you’re planning on opening a new hotel, this post will show you the importance of hotel signage and how to get it right.
Boosting Brand Identity
The primary purpose of hotel signage is branding. It’s vital to create a unique identity for your hotel that sets it apart from every other hotel in the area.
Creating branded signs, not just for the entrance but throughout the hotel, helps create a specific feeling and helps boost brand recognition.
Choosing the right colours, fonts, and designs for your hotel signage will evoke emotions in customers and help convey your brand values.
Dark, rustic signs are going to create a vastly different experience than bright, neon signs. This is why it’s so important to have a clear brand image before thinking about your hotel signage.
Creating a Better First Impression
Customers are very quick to judge establishments from the exterior. If they walk by and see a tired, dated sign, they’re not going to want to stay with you.
Poor signage says your establishment doesn’t care and unconsciously communicates that customers won’t be taken care of when staying with you. They’ll also think the quality of your rooms reflects that of your sign.
Having well-designed signage tells passersby that your hotel is welcoming, professional, clean and a great place to stay.
As well as your main brand sign, window signs can showcase your hotel’s amenities and add to the branding of your exterior.
How to Analyse Your Current Hotel Sign
If you already have a sign for your hotel and you’re not sure if it’s doing its job, you can start by checking for yourself.
Go outside your building to the other side of the street and take a look.
Is it easy to read?
Is it immediately obvious it’s a hotel?
What feeling does the sign evoke?
Are the sign and the exterior on brand?
Is it obvious what your top amenities are? (E.g. free wi-fi, spa facilities)
The Importance of Interior Hotel Signage
It’s not just the exterior sign that is important for your hotel; your interior signs are an extension of your brand too.
If you don’t have branded, well-designed interior signs, your customers aren’t going to understand your brand and will feel confused.
Not only do signs need to communicate clearly, but they also need to reflect your brand and create an emotional reaction throughout the hotel.
Get Professionally Designed Hotel Signs in the UK
At xsign, we specialise in hotel signage. We’ve worked with countless hotels across the UK, designing and manufacturing hotel signs that reflect brands and entice customers.
From our award-winning stainless steel ironmongery to creative wayfinding solutions, we can design the perfect hotel signs for your brand. Contact us today for a free consultation.
