In the modern fast-paced world, it is very important that instructions and information are well stated, and signage has a crucial role to play.
Overhead signs, commonly known as suspended signs, are vital in directing, informing and improving the experience of navigating the built environment. Whether it is leading a visitor around a busy hospital or just brightening up a trade show, these signs are indispensable.
We have put together some tips for using overhead signage, the advantages of using overhead signage, as well as design recommendations.
Clear and Effective Signage.
Signage is the most underrated aspect of any built environment. It assists in navigation so that people can get around with ease. This is why clear signs are very important especially in large establishments like hospitals or airports where people need to get around quickly. Without it, people get lost and this results in frustration, as well as slow progress. Not only does signage guide but it also enriches the user experience, thereby making environments better and easier to use by people. Since the customer experience is a critical factor in today’s world, high-quality signs are a necessity.
When is Overhead Signage Most Efficient?
In Retail Environments
In the retail business, overhead signs help lead customers through the store with ease and point them to whatever is on sale or new arrivals. A correctly positioned sign can cause more people to move around certain sections, thus increasing footfall and sales. Overhead signs are frequently applied by retailers to separate stores into different regions in order to help customers get around and to make the shopping experience more pleasant.
For wayfinding in large spaces, like airports, shopping centres and train stations, overhead signage can be crucial. These environments need perfect organisation and order. Suspended signage gives information from a distance and enables visitors to easily get to exits and key facilities. Overhead signage is most useful in large environments because overhead signage provides information that does not hinder the environment.
At Events And Trade Shows
Events and trade shows are busy spaces where signage is used frequently by visitors who may be unfamiliar with the space. It effectively captures attention from across the room and directs people to booths or event halls. These signs are common among the exhibitors in order to attract the attention of the multitude of people in search of the exhibits they need or the information they require.
For Branding and Promotions
Overhead signage is not only to show direction but also a great way to promote your brand. Overhead signage is used by businesses in order to enhance the brand identity where logos and slogans are displayed prominently. For promotions, overhead signs that are attention grabbing can promote specials or introduce new products thus capturing the attention of the customers.
Design Choices for Overhead Signage
Font, Size, and Colour Choices
When designing overhead signage, the most important factor is to make sure that the words are easily understandable from a distance. To ensure that the message you are passing across is well received, ensure that you use clear and easily understandable fonts.
Size – make the text big enough to be read by people who are under it. The colour selection should give contrast and make the signs easily visible while at the same time being visually appealing. Vivid colours are most effective in drawing attention.
The Use of Symbols and Icons
Symbols and icons are understood across different languages and therefore are ideal to be incorporated in overhead signage. They provide information quickly, making sure that even the people who do not speak your language understand the message. It is therefore recommended to incorporate generally well-identified icons like arrows or restroom symbols, for instance.
Paying Attention to the Subtleties of Language
Suspended signage must be designed in a way that the information on it can be easily read from a distance. This means doing a practical test to see how the design will stand in the real world given factors like light and slope. Enhance durability and the quality of the signs through the use of quality materials and printing to ensure that the signs continue to make an impact even after some time.
The Technology Behind Modern Overhead Signage
LED Signage
The use of LED technology has changed the face of signage. It is cost effective, it is not easily damaged and it is highly visible even in low light conditions. This kind of overhead signage is flexible as it can be changed depending on the message to be displayed without having to change the whole sign. It can be used to display various messages at different times of the day or to promote different offers.
Digital Signage
Digital signage takes communication to the next level. It is versatile; the content can be altered to suit the dynamics of the environment or any occasion. Some features can captivate the users through offering more interactive experiences. It also enables businesses with overhead digital signs to update the information in real time, thus ensuring that whatever is being displayed is up to date.
The Future of Overhead Signage
The prospects for the overhead signage are limitless, thanks to technological progress. From the use of augmented reality to the use of green energy, there is innovation everywhere. It is imperative that companies update themselves with these developments in order to continue providing a great experience.
Guidelines to help in the Implementation of Overhead Signage
Know your space’s requirements and how the signs to be installed can solve those requirements. Working with professionals like xsign guarantees the use of the latest technologies as well as the best practices in design. It is essential to understand that the right signs can change the looks as well as the functionality of any given space.
Through understanding the right way to place overhead signs, organisations can improve the navigation, increase the effectiveness of the branding, and design more compelling experiences for end-users.
At xsign we pride ourselves with offering unique and high quality signs to meet your needs. Please get in touch if we can help to support with a signage project.
