More and more people are returning to the high street and visiting physical shops and businesses. But that doesn’t mean you’ll see an automatic increase in footfall.
It’s your job as a business owner to create a welcoming, professional environment that customers want to visit. And the best way to do that is with well-designed signage.
In this post, we’ll show you how to increase your customer base and boost footfall with better signs – no matter what your industry.
Think Curb Appeal
When it comes to shopfronts, the top consideration is curb appeal. Does your store look inviting? Is it well branded? Do your signs make it obvious what you offer?
Customers have the convenience of shopping online so easily now that everything about your store needs to be an experience. It needs to welcome them and make them want to come to your location. And that starts with creating eye-catching curb appeal.
If it’s a cafe, you’ll want signage that is warm and welcoming. On the other hand, a dental practice needs to be clean and professional.
If your signs aren’t adding to your curb appeal, it’s time for an update.
Improve Your Branding
Customers need to feel like they are the target audience in order to enter any type of store. If they don’t feel that immediate connection, they won’t come in.
So, your signage needs to be on-brand and speak to your target market. If your brand is rustic and traditional, wood or metal are good materials to attract your demographic and boost footfall.
On the other hand, if your brand is corporate, you’ll want stainless steel and a sleek design to draw in the right customers.
Focus on Safety
Over the past couple of years, businesses have had to adapt to lockdowns and restrictions.
More than ever, customers are looking for safe, hygienic spaces when they visit businesses. By communicating your commitment to safety through signage, you’re showing your customers you care about them and are taking steps to keep your business safe.
Getting this right will help boost your footfall and ensure customers aren’t avoiding your business out of fear of safety concerns.
Use Seasonal Signage
Signs should never be static. Although your main brand sign won’t often change, using seasonal signs can keep your business updated and fresh and encourage people to visit more regularly.
When it’s Christmas time, think about festive signage to create a yuletide spirit in your store. And on other occasions that fit in with your business, update these signs to keep your business relevant.
Boost Your Customer Base with Better Signage
If you’ve seen a drop in footfall over the past year, you’re not alone. Many businesses have struggled throughout the ongoing uncertainty, and not as many customers are visiting physical establishments.
But whether you run a hotel, store, leisure facility, or office, it’s easy to draw more clients to your doors with better signage.
At xsign, we can help you update and improve your signage to boost footfall and keep customers coming back to your business. Call us today for a free consultation.
