In the current business world, it is more important for office managers and business owners to design and develop an office environment that is both professional and welcoming.
However, as office design ideas, furniture, and technology are discussed, another crucial aspect is often overlooked: the interior office signage. But the question remains, is interior office signage really that important?
What is Interior Office Signage?
Interior office signage is any type of sign that is located within the interior of an office and which performs various functions within that space. This comprises of directional signs which help direct visitors and employees to different parts of the premises, lobby signs which give the space a welcoming and branded look and informational signs which display essential information on safety measures or office rules. All of this signage is crucial for the office’s interior design and function.
The Role of Interior Office Signage
In offices, interior office signage is not just an add-on but a vital tool that improves the appearance of an office. Properly designed signage enhances the company’s brand within the premises of the office and therefore creates a strong and defined brand perception. It also has its utility in that it directs the visitors and employees appropriately, thus a saving of time and the inconvenience that would have been caused by confusion.
Effective Interior Office Signage
It is advisable to implement effective interior office signage and the following benefits are encountered. It ensures:
– Enhanced brand awareness and exposure: Signs are consistent in design and branding, thus enhancing the company’s identity within the office.
– Better direction and more efficiency on the part of the visitors: Properly located signs make the traffic flow better and there is no distraction.
– Improved employee and visitor satisfaction: Easily navigable and well-branded environments keep employees happy and engaged and impress visitors.
Guidelines for the Design of Effective Signage
The following are some design principles when creating effective and eye-catching signage:
– Clarity and Readability: Make sure that the text can be read without straining from a distance and also make sure that the design is not complex.
– Consistency: Use the same brand colours and fonts for all the signs to build a strong brand recognition.
– Functionality: The design of the sign should be appropriate for the type of sign – directional signs should be simple while lobby signs can be more artistic.
– Quality Materials: This makes the business look professional and there is no need to keep on replacing them frequently.
How to Implement Interior Office Signage
The process of implementing effective interior office signage involves several key steps:
– Assessment: Establish the current situation and determine the necessity of the signs.
– Design: It is recommended to engage designers, for example xsign, who will create the required signs that will be in line with your brand and space.
– Installation: A quality installation can make all the difference and ensures safety for users.
Measuring the Impact
The impact of a quality signage system can be measured by asking the users of the building for their opinion and by employee wellbeing and engagement.
Also, the amount of time that it takes a visitor to find his or her destination in the office can be used to measure the changes in the efficiency of the new signage.
Conclusion
Senior management and employees should discuss the purpose of interior office signage before a design project is undertaken, in order to gain feedback. Office signage is an essential tool in the process of branding, navigation, and the workplace. Working together with signage professionals, it is possible to design and develop perfectly crafted and effective signs that can be used to transform ordinary offices into more welcoming, efficient, and harmonious workplaces.
