Are you a new start-up business in 2022? There is a lot to organise to get your new venture off the ground. If you have a physical office or location, signage should be high on your list of priorities to give a professional appearance to new clients. If you’re thinking about getting new signs for your start-up, here is everything you need to know.
Why is Signage Important?
You’ve probably already spent a lot of time perfecting your branding, logo, USP, and ideal customer profile. In fact, signage might currently be quite far down the list on your list of priorities.
But it shouldn’t be.
Having the right signs above your door and throughout your office or work space is crucial because:
- It lets people know you are there, open, trading and builds that initial brand recognition.
- You’ll encourage walk-ins to get your initial sales much faster. Good signage makes a great impression.
- It makes a better first impression – 60% of people won’t enter a business if there is no sign.
- It helps boost brand awareness and gets word of mouth started.
What About Internal Signs?
It’s not just the sign above your door you need to think about. There is also a range of internal signs that will help your new clients navigate your business and build a banded experience inside your establishment:
- Wayfinding and direction signs (toilets, fire exits, etc.)
- Reception plaques
- Branded wall graphics
- Promotional signs
The Signage Process
At Xsign, we are experts in signage design, manufacturing, and installation. Here’s how the process works when you commission new signs for your start-up.
Step 1: Design consultation
It’s important we understand exactly what you need from your signs. So, we’ll start with a consultation where we get to know you, your brand, and what signs you’re looking for.
We’ll work alongside you to design functional, branded signs that are the best reflection of your business – all to your specs and budget.
Step 2: Design concepts
Once we have all the information we need, our sign makers will put together a design concept for you to review. This will show you exactly what your new signs will look like and how they will work in your new business.
At this point, we can tweak and change the designs to make sure it fits the vision for your start-up.
Step 3: Creation
We have a dedicated workshop and industry-leading technology to manufacture your signs. We have a team of trained, experienced sign makers and the highest quality materials to give you exceptional results.
Step 4: Installation
Finally, we’ll bring your new signage to your premises and install them for you. At the end of the process, you’ll have professional, well-designed signage you can use to showcase your new business.
Get new signs for your business
If you’re ready to get professional signs designed for your new business, we want to hear from you. From the initial design concept right through to installation, we’ll work alongside you to give you the best signs that help level up your start-up. Get in touch today to book a consultation.
